From https://www.pexels.com/photo/smiling-man-in-doctor-uniform-17196833/ Credibility Over Virality In a world where social media is dominant, the success of a health campaign doesn’t depend on reach but, more importantly, on trust. With a few health communication efforts, from Fact Not Fiction’s sexual health education to the CDC’s Zombie Apocalypse campaign, the challenge is not creating enough attention but staying credible.  The Fact Not Fiction initiative showed how stra

Doing Good Meets Skepticism  Authenticity isn’t an option when it comes to the media landscape; it’s based on the currency of trust. The Dove case discusses and illustrates this tension perfectly. Dove is built on empowerment and authentic beauty, but consumers continue to question whether these ideals align with the company’s practices. This kind of skepticism shows a challenge of purpose-driven branding, and when a brand’s values clash with the perception of the public, the

When an institution is facing a crisis, the values of the decisions are reflected on the leaders. Across the cases of The September 11...

The Bottom Line: Beyond Corporate Responsibility CSR has begun to move to the mainstream of public relations. The cases of Patagonia,...

From https://www.pexels.com/photo/group-of-people-doing-rally-1464238/ Risk and Responsibility as Corporate Activism  Within these four...

https://www.pexels.com/photo/green-swimming-pool-surrounded-by-gray-concrete-flooring-1660888/ Public Trust, Balancing Brand, and Values...

The Power of Public Perception PR strives between brand identity and public perception. The case regarding Brandy Melville shows how...

https://www.pexels.com/search/reporters%20with%20microphones/ Importance of Transparency and Tone There are many instances when...

Public relations publications are tools that shape how an audience will view an organization. Whether it's through brochures or press...

Video content in today's world is more than just a trend, it's essential. With social media continuing to grow, video has become one of...

"Knowing how to present an idea is as important as the idea itself." This quote hits home for students and public relations...

In a world of PR, a well designed brochure is more than a marketing tool, it's an asset that informs and persuades. Throughout the...

A public relations guide of design and engagement Understanding Newsletter Specific Types There are several different types of formats...

Effective campaigns use storytelling to connect with audiences Why Design is Critical in Public Relations The public relations world is a...

Social media transforms public relations into a communication channel that represents interactions. Unlike traditional media, it creates...

Anna Young Photoshop is a crucial tool for graphic designers and offers possibilities to create designs. It's essential to approach the...

When creating materials that are collateral, it's critical to control alignment, balance and harmony within these elements. A visual...

Mastering Public Relations Design: Look at InDesign and Photoshop Adobe InDesign is the design tool for adding multiple page documents...

Color: Power of Emotional Impact Analysis: The red evokes excitement, which reinforces Coca-Cola's brand identity. The high contrast with...

Hello! My name is Anna Young, and I'm a passionate public relations practitioner and dedicate it to build meaningful connections within...