top of page

Blog Post Two: Design and Typography

annayoung74

Color: Power of Emotional Impact

Analysis: The red evokes excitement, which reinforces Coca-Cola's brand identity. The high contrast with the texture of white ensures it's readable from a distance.

Good Design: The effective color choice enhances brand recognition.

Bad Example: Local flyer with a mix of greens and red on a black background.

Analysis: Clashing colors creates chaos visually and can strain readability

Bad Design: Poor contrast and lacks the harmony which reduces the clarity of the message.


Typography: Brand Identity and Readability

Analysis: Clean, sans serif typography that conveys minimalism. The choices of fonts align with Apple's sleek and elegant appearance.

Good Design: Elegant, easy and simple to read.

Bad Example: Restaurant menu with six different fonts in multiple sizes.

Analysis: Inconsistent typography that makes navigation challenging and interferes with brand cohesion.

Bad Design: Lack of uniformity which can create confusion.



Minimalism and Use of Space: Less is More

Analysis: Google's layout is uncluttered with white space and focuses on the search bar to enhance functionality.

Good Design: Prioritizes efficiency and simpleness.

Bad Example: Department store window has lots of sale signs.

Analysis: Many elements creating visual noise, which makes it extremely difficult to focus on the single message.

Bad Design: Overcrowding makes effectiveness unlikely.

Balance: Harmony and Visual Stability

Analysis: The design displays visual weight and keeps the image distributed.

Good Design: The balanced element creates an aesthetic appeal.

Bad Example: Cluttered homepage with uneven texts and images.

Analysis: Disproportionate distribution of elements results in chaotic experiences.

Bad Design: Lack of balance will turn into discomfort visually.



Dominance: Guide the Viewer's Eye

Analysis: Bright yellow logo that draws attention immediately.

Good Design: Strong visual that enforce brand recalls.

Bad Example: Local event on a poster with no clear point.

Analysis: Equal emphasis on elements that create confusion to decide the key message.

Bad Design: Lack of dominance which creates a weak communication.


Conclusion: The Design Blitz highlighted how each of the design principles influence perception of brands and overall messages. Good designs enhance impact and clarity, while poor designs create disconnections and confusion. Understanding these principles can help public relations professionals to create visuals that resonate with target audiences.

2 views0 comments

Recent Posts

See All

Comments


bottom of page