From https://www.pexels.com/photo/smiling-man-in-doctor-uniform-17196833/ Credibility Over Virality In a world where social media is dominant, the success of a health campaign doesn’t depend on reach but, more importantly, on trust. With a few health communication efforts, from Fact Not Fiction’s sexual health education to the CDC’s Zombie Apocalypse campaign, the challenge is not creating enough attention but staying credible.  The Fact Not Fiction initiative showed how stra