From https://www.pexels.com/photo/city-people-urban-pride-17260764/ Evolution from Representation to Responsibility Public relations is continuing to shift as brands make gestures that lean toward genuine advocacy. The American Airlines case exemplifies the company's LGBTQ+ inclusion before it became mainstream. Proactive engagement with lesbian and gay communities redefined diversity as an internal value rather than merely an external topic for discussion (Gieszck, 2016). In