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How a Brand can Balance Authenticity and Advocacy in PR
From https://www.pexels.com/photo/city-people-urban-pride-17260764/ Evolution from Representation to Responsibility Public relations is continuing to shift as brands make gestures that lean toward genuine advocacy. The American Airlines case exemplifies the company's LGBTQ+ inclusion before it became mainstream. Proactive engagement with lesbian and gay communities redefined diversity as an internal value rather than merely an external topic for discussion (Gieszck, 2016). In
annayoung74
Nov 13, 20252 min read
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What Brandy Melville, SeaWorld, ExxonMobil, and the NFL teach about trust in public relations
The Power of Public Perception PR strives between brand identity and public perception. The case regarding Brandy Melville shows how...
annayoung74
Sep 9, 20253 min read
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