From https://www.pexels.com/photo/city-people-urban-pride-17260764/ Evolution from Representation to Responsibility Public relations is continuing to shift as brands make gestures that lean toward genuine advocacy. The American Airlines case exemplifies the company's LGBTQ+ inclusion before it became mainstream. Proactive engagement with lesbian and gay communities redefined diversity as an internal value rather than merely an external topic for discussion (Gieszck, 2016). In

From https://www.pexels.com/photo/smiling-man-in-doctor-uniform-17196833/ Credibility Over Virality In a world where social media is dominant, the success of a health campaign doesn’t depend on reach but, more importantly, on trust. With a few health communication efforts, from Fact Not Fiction’s sexual health education to the CDC’s Zombie Apocalypse campaign, the challenge is not creating enough attention but staying credible.  The Fact Not Fiction initiative showed how stra